Everybody knows that there’s a lot of SEO value in creating your own content. Blogs, videos, webinars, and podcasts are all great ways to build your brand’s online reputation, drive more traffic to your internet site, and boost your SERP standing.
But creating your own content requires a lot of commitment. Fortunately, guest podcasting gives you to create the seo podcast benefits which come from article marketing without every one of the legwork of building this content yourself from scratch.
Want for more information about how being truly a podcast guest can supercharge your SEO? Continue reading!
Build Your Reputation
When you’re a guest over a podcast, you immediately gain trust and credibility. Someone who produces a show invited you on as an expert in your field; which means something!
Not only does this help you build trust with your audience, it gets your name out to their audience. Individuals who are hearing this podcast are likely already loyal followers of the show and the host’s brand. They trust the host’s opinion, and the host’s endorsement of you is noteworthy because of their audience.
Plus, appearing as a guest helps you gain credibility with other podcasters. With each guest appearance you do, you should turn around and pitch other podcasts hosts-those who have a great deal larger followings. As you keep up to be a guest on more shows with a larger reach, your reputation will grow and you’ll attract increasingly more focus on your business’s online assets.
Collect More Backlinks
With each podcast you’re on, you’re making more backlinks for your website. Podcast hosts often post show notes and transcripts on their website to accompany each episode. You and your business’s name will be tagged in all of the content for your episode, creating backlinks and driving increased traffic to your website.
And again, it has a cumulative effect. For each podcast you are a guest host on, you generate more and more backlinks (with an increase of and even more reputable websites) which can be an important ranking factor in SEO.
Increase SOCIAL WEBSITES Mentions
It’s not simply about directing more attention to your website. Being a podcast guest also gives you the possibility to generate increased traffic and attention on your social media pages.
Podcast hosts are excited to promote each episode, and can tag you as well as your business in their posts. You want to get involved, too. Share the hyperlink on your own social media, tagging them back. Connect to fans who are responding on social media, either on your page or the host’s page.
Engagement on social platforms can help you generate more followers and improve the SEO rankings for your social pages as well.
Generate Additional Content for Your Website
The great thing about podcasts is the fact that, like video, the audio can be considered a jumping off point for even more content. You may easily transform a podcast transcript into a post about the topic at hand. Or you can generate some tweets predicated on quotable content from your episode. You can even use the audio tracks to construct a video with relevant infographics and slides.
The more meaningful content you will generate on your website, the better off you’ll do in SEO. And repurposing that podcast episode is an easy way to create additional content with minimal effort.
Get Visitors to HANG IN THERE Longer
Google loves to keep all the specifics how they calculate SERP rankings under wraps, but there’s a strong indication that dwell time-the amount of time visitors stick to a given page-influences SEO.
Embedding your podcast episode on your website is a great way to get you to definitely stick on that page for a long period. While they could skim a blog post or watch a quick explainer video in just a few minutes’ time and then bounce away to some other website, a podcast episode requires that they stick on the page for 20 or more minutes.
Reap All of the SEO Rewards with a Fraction of the task
The very best part of most this is that guest podcasting allows you to get all the benefits of SEO with hardly any work. Producing your own podcast takes a lot of commitment. You must record, edit, create accompanying blogs and transcripts, promote it with your audience, and worry about building a following for your show.
If you’re a guest on someone else’s podcast, they need to handle all of that. You simply arrive, share your expertise, and use the results to generate more attention for your brand. Yes, you can find work that switches into being truly a podcast guest, but this can be a fraction of the task you’d placed into creating your own show.
Being a podcast guest is a great way to boost your exposure with prospects and to increase your SEO. From creating more content on your own website to producing backlinks and building your web reputation, the huge benefits are many.